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Al-Alamia For Insulation And Rock-wool

Al Alamia for Rockwool (ROCKAL) is an 100% Egyptian industrial company that specializes in manufacturing insulation building materials, Rockal was founded in 2003 as a manufacturer of stonewool or widely known as rockwool starting with two production lines of 5000 tons per year.

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  • Company Al-Alamia For insulation and rock-wool
  • Owner Ph.D Kamal El-Dusoky
  • Creating Abdulrahman M Abdou
  • Published Sep 1st 2023


Al Alamia for Rockwool (ROCKAL) is an 100% Egyptian industrial company that specializes in manufacturing insulation building materials, Rockal was founded in 2003 as a manufacturer of stonewool or widely known as rockwool starting with two production lines of 5000 tons per year. and a new production line in 2005 of 15,000 tons. Totaling in 20,000 tons per year, Rockal is considered a leader of the stonewool insulation in the Middle East and Africa with exports to countries like UAE, Saudi Arabia, Bahrain, Qatar, Lebanon. in Africa like Tanzania, Nigeria, Kenya, Sudan, Libya and more. in 2016 Rockal has started manufacturing new products like Extruded Polystyrene XPS Foam, Polyethylene Foam. in 2017 Rockal expanded its range of products to include Flexible Duct Connection, and Duct Connector for HVAC applications.

Thermal And Acoustic Insulation - HVAC Accessories - Waterproofing ...

Hello there! I’m thrilled to introduce myself as a creative graphic designer with a passion for making things look extraordinary. I’ve been proudly part of the Rockal Group since 2021, where I’ve had the privilege of playing a pivotal role in all things visual.

My primary responsibilities at Rockal Group encompass a wide range of creative tasks. I’m the go-to person for all things graphic design, ensuring that our visual materials are not just eye-catching but also align with our brand identity. Whether it’s designing marketing collateral, creating stunning product packaging, or crafting engaging visuals for presentations, I’m always up for the challenge.

In addition to graphic design, I also handle our social media presence. I believe that effective social media graphics are essential for engaging our audience and creating a lasting impression. From crafting captivating posts to curating visually cohesive feeds, I work diligently to make sure our social media channels are both informative and visually stunning.

Photography is another realm where I exercise my creativity. I understand the power of high-quality images in storytelling and brand communication. Whether it’s capturing product shots that leave a lasting impact or shooting behind-the-scenes glimpses of our team’s journey, I strive to make each photograph tell a compelling story.

My dedication to my craft goes beyond aesthetics; I ensure that all my designs adhere to graphic design principles and best practices. Whether it’s choosing the right color palette, typography, or layout, I’m committed to creating designs that not only look epic but also effectively convey the intended message.

What truly drives me is the opportunity to make every design epic and unforgettable. I love pushing creative boundaries, experimenting with new ideas, and staying updated with the latest design trends to ensure that the Rockal Group’s visual identity remains fresh, engaging, and aligned with our brand’s goals.

So, if you’re looking for designs that not only meet but exceed your expectations, I’m your creative graphic designer at Rockal Group, and I’m ready to bring your vision to life!



My Responsibilities At Rockal

My work responsibilities are printing designs, social media designs, digital marketing and photography .

Printing Designs:

As a Creative Graphic Designer at Rockal Group, my role in “printing designs” involves creating visually compelling graphics and layouts for a wide range of printed materials. These designs are crucial for presenting our brand and messaging effectively to our target audience. Some specific examples of “printing designs” responsibilities include:

  1. Brochures: Designing brochures that showcase our products, services, or special promotions in an engaging and informative manner. These brochures should be visually appealing and easy to read.
  2. Flyers: Crafting eye-catching flyers for events, sales, or announcements. These designs should grab the viewer’s attention and communicate key information efficiently.
  3. Posters: Creating attention-grabbing posters for advertising campaigns, events, or branding purposes. Posters should convey the desired message and be visually impactful.
  4. Packaging: Designing product packaging that not only protects our products but also reflects our brand identity. Packaging designs should stand out on store shelves and enhance the overall customer experience.
  5. Print Advertising: Developing visually striking print ads for magazines, newspapers, and other publications. These ads should effectively communicate our offerings and entice potential customers.
  6. Signage: Designing signage for both indoor and outdoor use, such as banners, billboards, and signage for our physical locations. Signage should be clear, informative, and in line with our branding.
  7. Business Cards: Crafting professional and memorable business card designs that leave a positive impression on clients, partners, and customers.
  8. In this role, my will have the opportunity to showcase your creativity and design skills across various printed materials, ensuring that each piece aligns with our brand identity and marketing goals. My ability to create visually appealing and effective printed designs will play a crucial part in our overall marketing strategy.

Some Of Rockal Catalogues
Unearth the Essence of Stylel .

At Rockal, we prioritize quality and design principles to the highest degree. Our commitment to excellence in both craftsmanship and aesthetics is at the core of everything we create. In our catalogues, we seamlessly blend our brand identity with product engagement to provide you with marketing materials that not only showcase our products but also make them easy to market. We believe that a strong brand presence, combined with compelling design, creates an unforgettable experience for our customers and partners, ensuring that our products stand out in the market.

Social Media Designs & Digital Marketing:

Hello there! I’d be thrilled to introduce you to some of the creative social media designs I’ve crafted during my time at Rockal, the design company where I’ve had the privilege to work. At Rockal, we believe in combining innovation with artistic flair to make a lasting impression on social media platforms. Here are some of our standout creations and my role in the digital marketing field was critical to promoting our products and establishing a strong online presence within the construction and insulation industry. Here’s an overview of my work in the digital marketing :


Vibrant Instagram Posts: We understand the power of visual appeal on Instagram. Our designs often feature bold, eye-catching colors and striking visuals to stop users mid-scroll. From product promotions to inspirational quotes, we make sure every post resonates with the brand’s identity.

Engaging Facebook Cover Photos: On Facebook, the cover photo is a prominent space. We use it as a canvas to tell a brand’s story or convey its message. Whether it’s a seasonal update or a special event, our cover photos capture attention and draw in viewers.

Animated GIFs: We love to add a touch of animation to social media. Animated GIFs can tell a story in just a few seconds, making them perfect for quick, engaging content. They’re great for product showcases, showcasing services, or simply adding fun and interactivity to the feed.

Infographics: Data can be beautiful when presented right. Our infographics blend information and aesthetics seamlessly. We transform complex data into visually appealing graphics that are easy to understand and share, making them perfect for educational or informative content.

Interactive Stories: With the rise of Instagram Stories and other similar features on different platforms, we create interactive and immersive story content. Polls, quizzes, and creative transitions are just some of the elements we use to keep the audience engaged.

Pinterest-Worthy Pins: For Pinterest, we focus on creating visually appealing pins that encourage users to click through to the website. Our pins are designed to stand out in a sea of inspiration, driving traffic and engagement.


These are just a few examples of the creative social media designs we produce at Rockal. We take pride in our ability to understand each brand’s unique identity and translate it into captivating visual content that resonates with their audience. If you’re looking to elevate your social media presence and make a memorable impact, Rockal’s creative graphic design team is here to bring your vision to life!

Social Media Posts


As a creative graphic designer at Rockal, a company specializing in insulation materials, my work in the field of photography played a significant role in visually documenting our products and projects, enhancing our marketing materials, contributing, exhibtions and plants at rockal farm to the overall brand image. Here’s an overview of my work in the photography field:

Think it, Design it, Love it .
the value of words

When your client thinking of a unique design, something unconventional and out of the box in same time adding of value and representing his industry sector, and Finally he loves it .

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